Price Guide to Vintage Heuer Timepieces

[draft -- 8/30/07] [CM3 Revision 1 September 2007]

 [draft -- 8/30/07]

This Price Guide provides information regarding current market prices for vintage Heuer chronographs and other Heuer timepieces. We present two lists -- an A List and a B List -- with each of these lists further sub-divided into tiers (AAAA, Triple [AAA], Double [AA], Single [A], BBB, BB, B, etc.). The "Values" presented are estimates of current market prices for excellent samples of the timepieces, as described in more detail the Notes below.

Values are as follows, as of August 2007:

Values for the "A List"
AAAA

over $6,000

AAA

between $4,500 and $6,000

AA

between $3,500 and $4,500

A

between $3,000 and $3,500

Values for the "B List"
BBB

between $2,600 and $3,000

BB

between $2,200 and $2,600

B

between $1,800 and $2,200

In this Price Guide, we have four tiers within the A List (AAAA, AAA, AA, A) and three tiers within the B List (BBB, BB, B). There are differences in values between each of the seven tiers, but we do not distinguish between the values of watches within a particular tier. Accordingly, the order in which the watches are presented within a tier does not reflect a distinction between values.

These estimates of Values are approximations, based on recently observed transactions. The market for many of these timepieces is relatively "thin", so much so that it may be difficult to estimate prices with any precision. In this era of ebay, if two or three bidders are willing to "pay whatever it takes" to buy a particular watch, the result will likely be a sudden spike in the price for that watch. Similarly, a fine sample of a watch may not reach its estimated value due to the particular circumstances of a sale. In this Price Guide, we attempt to reflect current market prices, with a view to predictable, stable values over the longer term.

In terms of its coverage, this Price Guide covers watches that a collector would have a reasonable chance of acquiring, within a reasonable time period (specifically, within one year of active searching). There are many additional Heuers that would fit within the price range of this Price Guide (becuase they are worth at least $1,800); however, we include a watch in the Price Guide only if a reasonably diligent collector could expect to find a sample over the course of one year. Yes, the "Chronomatic" Autavia would be on the AAAA list and the Heuer Mareographe would be on the A List; but we do not include them in this Price Guide, as a collector could not expect to find a good sample, over the course of a year.

The SPY Rating is based on "Samples Per Year" (SPY), being an estimate of the number of samples that a diligent collector might reasonably expect to find in a year -- searching the internet (web related website's on-line sales corners, ebay and major dealer websites) and the traditional vintage watch dealers. The SPY Ratings reflect all reasonable samples that a collector might find over the course of a year, not merely the samples that are in such excellent condition that they would earn a watch its highest ranking in the Price Guide. For example, we might see 25 decent Silverstones in a year; only 10 of these might be in the excellent condition required to earn the Silverstone its AA rating in the Price Guide (with a value from $3,500 to $4,500).

Additional Notes:

  • condition is assumed to be excellent or near mint; not NOS or mint, but a very fine example; dial must be flawless (or near flawless, for some older models); some light wear to the case is acceptable
  • rankings/values assume that the watch is on original strap or bracelet (except for the older watches that came on leather straps, few of which have survived), but does not have the original box and papers.
  • the models listed in the Price Guide are assumed to be odinary production models; prototypes or extremely rare variations can be expected to sell for a premium, and are not considered nor included in this Price Guide. But were they considered and included, assume they would fetch a premium over their more common cousins and brother models [especially with provenence].

The Values suggested in this Price Guide are my own approximations, based on my watching the vintage Heuer market on a regular basis over a period of years. Prices of some versions have been relatively stable over the years; others have fluctuated considerably. We hope that this Price Guide will be a dynamic document, changing from time to time to reflect activity in the market. There will likely be some controversy regarding the ratings assigned to some watches; there may be outrage that certain favorite watches are included or excluded from the A List or the B List. Please send you comments or suggestions to onthedash@bellsouth.net.

I would like to especially thank the many collectors in the OnTheDash / Chronocentric community who have provided input into this Price Guide; your expert opinions and information have been extremely valuable!!

Jeffrey M. Stein
created February 13, 2006 / updated August 28, 2007
copyright Jeffrey M. Stein, 2007; all rights reserved

The "A List"
[AAAA= above $6,000; AAA=$4,500 to 6,000; AA=$3,500 to 4,500; A=$3,000 to 3,500] Make all prices BIGGER I added Anchor too!
Tier
Watch
Description/SPY Rating
Comments / Concerns
MMarket Update
AAAA (Value above $6,000)
AAAA
Monaco Automatic
(Ref. 1133B)
  • The "McQueen" Monaco -- Blue dial with White registers
  • SPY = 50

One of the design icons -- relatively plentiful, but still expensive; Beware of refinished or damaged dials

McQueens have gone through the roof -- the best ones, with original bracelets reaching $9,000; baseline at $7K for decent sample.

AAAA
Monaco Manual
Black PVD (Ref. 74033)
  • Black dial in Black PVD case
  • SPY = 2

Authenticity had been debated, until Jack Heuer confirmed that these were produced by Heuer (Confirmed in August 2007).

A flurry of activity in July and August 2007 has seen a nice one sell for $7,500 and a "project" sell for $5,300.

AAAA
Monaco Automatic
(Ref. 1133G)
  • Gray dial with Black registers
  • SPY = 30

Some collectors believe that a Monaco should be Blue; still, the Gray guys have a strong following

A rising tide lifts all ships, and with the McQueens going to $9,000 the gray ones are now above $6K.

AAA ($4,500 to $6,000)
AAA
Monaco Manual Wind (Ref. 73663)
  • Blue, Gray or Black three-register Monacos
  • SPY = 20 (total for all colors)

As with the Automatics, the Blue ones attract a premium; Caution re numerous fakes and refinishes (50% of market)

Manual Monacos have made the move from AA to AAA . . . a well-deserved honour!

AAA
Triple Calendar Moonphase Chronograph
  • the 50's version (not later re-issues)
  • SPY=1

we see one per year; if you want it and find it, you'd better grab it . . . it's likely to be a while before the next one comes along

two very tired ones sold recently at $4,000; it will be interesting to see what a good one will fetch

AAA
Triple Calendar Chronograph, 18 KG (Ref 2558)
  • solid gold, from the mid-40's through the mid-50's
  • SPY=2

some maintain that tool watches should not be gold, but there is stable demand for these dressy watches

two sales in 2007, both at the $5,000 mark

AAA
Carrera 12 --
Black on White
(Ref. 2447SN)
  • Silver dial with Black registers
  • SPY=3

Some call this one the "Grail" Carrera; Beware of fakes -- it is just too easy to paint the registers black (for the extra $1,500)

We saw several in 2006, but market has gone dry in 2007. The best top $5,000; nice ones at $4K.

AA ($3,500 to $4,500)
AA
Carrera 12 --
White on Black
(Ref. 2447NS)
  • Black dial with White registers
  • SPY=3

Any two-tone Contrasting Sub-Dial Carrera is scarce; if White dial is worth $5,000, then Black dial goes for $4,000

[Two-Tone means SS/Gold or Ti/Gold, Say Contrasting Sub-Dial if that's your meaning]

AA
Carrera 12 Dato triple calendar
(Ref. 2547N)
  • Black dial with White registers
  • SPY=3

Huge premium for White dial with Black registers, but you can't expect to find one very rarely seen (SPY = 0.3)

Steady advance from $2,500 over the last year; August 2007 sale at $3,750 confirms status

AA
Monaco Automatic
(Ref. 1533)
  • one 30-minute register
  • premium for Blue dial / SPY=4
  • Silver burst dial / SPY=10

Blue dials are scarce; Silver finish is unique within the Heuers; Beware of refinished or damaged dials

AA
Silverstone
(Ref. 110.313)
  • Blue, Red or Smoke (Brown)
  • SPY= 15 (total for all colors)
  • premium for the Blue dial

Discoloration common in Smokes and Blues

We have seen the move from $3,000 to $4,000 in 2007. [Are these going this high? I don't know, but I hadn't realized the median on these were $4k!]

AA
Autavia; First Execution (Ref. 2446)
  • three large registers and duaphine hands
  • SPY=3

The very first Autavias; most samples show some aging (dial, hands and bezel).

Two samples so far in 2007, and both cleared the $3,000 mark; best ones at $4,000

AA
Abercrombie & Fitch
Seafarer
(Screw-Back)
  • Screw-back versions made from early 1950's through 1968
  • SPY=8

Made for sailors, these were often exposed to the sea and the sun.

Pristine survivors getting scarce; near mint ones may reach the $5,000 mark

AA
Rally-Master Dashboard Timers
  • Master Time clock and Monte Carlo 12-hour stopwatch
  • premium for genuine pair (that left the factory together)
  • SPY = 8

any good Rally-Master pair makes the A List (at $3,000); best early pairs join the AAA List (at $4,500)

The good sets are getting scarce; three triple-sets have sold in the $5,000 to $6,000 range.

A ($3,000 to $3,500) [I also added the Anchor for this section]
A
Carrera 12, White Dial (Ref. 2447S)
  • The standard White-on-White Carrera 12
  • Standard, Decimal Minutes or Tachy versions
  • SPY= 30

Heuer's design icon, the standard Carrera is now at $3,000.

Must be "clean" and original to make $3,000.

A
Carrera 12, Black Dial (Ref. 2447N)
  • Black-on-Black (2447N)
  • SPY= 6

Black dials are scarce, but do not command premium over the White ones

A
"Siffert" Autavia --- Automatic
(Ref. 1163T)
  • White dial / Black Sub-Dials, with Blue accents, as worn by Swiss Formula One hero Jo Siffert
  • SPY = 20

First version, with "Chronomatic" on the dial, is rarest of all (AAAA watch)

The "Sifferts" seem to have cleared the $3,000 mark

A
Autavia Diver 100 -- Automatic (Ref. 11063P)
  • Mercedes hands and "Diver 100" on the dial
  • SPY= 2

The alpha male of the automatic Autavias

A very strong gainer in 2007; the best ones are reaching the $4,000 mark

A
Triple Calendar Chronograph, Steel (Ref 2543)
  • steel case, with Silver dial
  • premium for Copper or Black dial
  • SPY=12 (total for all versions)

Must be very clean to reach $3,000; with dirty, freckled dial, expect B range ($1,800)

A
Flieger Chronograph (Two-button version)
  • German pilot's watch, circa 1940
  • SPY = 2

two-button version (which allows for time-in / time-out) is rare

An ebay sleeper at $1,500; in the hands of a dealer, sells for $3,000

The "B List"
[BBB=$2,600 to 3,000; BB=$2,200 to $2,600; B=$1,800 to $2,200] [Added Anchor and enlarged the price text]
Tier
Watch
Description/SPY Rating
Comments
Market Updatear
BBB ($2,600 to $3,000)[Added Anchor and enlarged the price text on all of these]
BBB
Autavia GMT -- Manual-Wind
  • snap-back case
  • SPY=15

Must be clean to make $2,600; Earlier version screw-back case is extremely rare (SPY = 0.5)

One of the gainers over the last year, moving ahead of the Automatic GMT's

BBB
Autavia; First Execution
(Ref. 3646)
  • two large registers with duaphine hands
  • SPY=3

As with the three-register Autavias, expect wear to the dial, hands and bezel.

BBB
Carrera Automatic, 18 KG (Ref. 1158)
  • solid gold Automatic Carrera
  • SPY=6

many collectors won't even look at a gold Heuer; still, patient sellers can expect to bag at least $2,600

BBB
Carrera 12 Dato triple calendar
(Ref. 2547S)
  • White dial with White registers
  • SPY=8

Premium for Black dial with White reisters, or White dial with black registers

I would have thought these would be higher... Perhaps A- or BBB+ ?

BBB
Italian Air Force (AMI) Chrono
(Ref. 510.543)
  • Lemania 5100 powered
  • SPY=3

Issued to the Italian Air Force; strong following among military collectors

I've been looking every day for the last 18months, and found exactly one

BBB
Autavia Automatic Green PVD
(Ref 111.603)
  • late version of the Autavia, in Olive PVD
  • SPY= 2

the PVD tends to be worn; pristine PVD may reach
$3,000

BB ($2,200 to $2,600)
BB
Autavia Diver -- Automatic
(Ref. 11630P)
  • Decompression bezel, orange hands and accents
  • SPY= 4

bright orange hands, but most of these divers watches will have suffered damage

BB
Autavia -- Manual Wind in "Siffert" Colors
  • Several choices, all powered by the 77xx movements
  • SPY= 8

the "Siffert" look (white dial, black registers, blue accents)

as the Automatic "Sifferts" have crested the $3,000 mark, the manual versions also have risen

BB
Flieger Chronograph (One-button version)
  • Pilot's chronograph from the late 1930's
  • SPY=3

most of these show their age and battle scars

once an oddity, these have made their way into the mainstream

BB
Abercrombie Seafarer or Orvis Solunagraph (2446C case)
  • snap-back version
  • SPY=10 (total for all versions)
  • premium for the Abercrombie

many of them have been used and abused over the years; the "poor man's Mareographe"

these have advanced from the B LIst to the BB List

BB
Silverstone
(Ref. 510.403)
  • black dial with Lemania 5100 movement
  • SPY=4

the TV-shaped Silverstone, with a large lump of stainless steel

[HUH?]

BB
Chronosplit LCD
  • $1,000 premium for the Ferrari version
  • SPY=12

condition of LCD module is critical; lose the module, and this becomes a paperweight

the only electronic watch to make the List

BB
Super Autavia
Dashboard Chrono
  • full chronograph for the dashboard
  • SPY=15

parts for the early ones are scarce, so be careful with these

B ($1,800 to $2,200)
B
Three-Register Chrono --
1940's or 50's
  • Heuer or Abercrombie & Fitch
  • Valjoux 71 or 72
  • SPY=20

pre-Carrera, so no model name on the dial; beware of the fakes, as no-name chronos become Heuers

as collectors focus on the Autavias and Carreras, these can be sleepers

B
Carrera 45 Dato
  • 45-minute chrono with date
  • premium for early model (date at 12:00)
  • SPY=8

the first chronograph with a date disc

B
Autavia GMT -- Automatic (Ref. 1163, 11630 and 11063)
  • All three version make the list
  • Premium for the erly 1163 GMT
  • SPY=40 (total for all versions)

the red / blue bezel is the key; show me the bezel, and I'll tell you the value

one of the few to have declined in value in 2007; these seem almost too plentiful

B
Bundeswehr Flyback Chrono
  • premium for the "3H", early execution
  • SPY=40

early version has "3H"; either version makes the "B" list

[BEWARE of the wave of Chinese movement fakes on eBay and elsewhere! Scrutinize with extreme prejudice!]

a strong gainer over the past year

B
Autavia, Three-Register, Manual Wind
(Ref. 2446C)
  • snap-back case, with a choice of bezels
  • SPY = 30

one of the "standards"; representative of the last 1960's Heuer chronographs

B
Carrera Automatic
(Ref. 1153)
  • Blue-Gray or Silver dial
  • SPY=40 (total for both colors)

another one of the "standards"; representative of Heuer's first automatic chronographs

B
Autavia Automatic (Ref. 1163MH)
  • black dial, white registers, polished steel hands
  • the precursor to the Viceroy
  • SPY= 8

the Viceroys (with Tachy bezel) are everywhere; the earlier ones (with Minutes and Hours on bezel) are rare

strong gainer in 2007, as collectors realize their scarcity (compared with the Viceroys)

B
Autavia Automatic Black PVD
(Ref. 113.603)
  • premium for those issued to Israel Defense Forces (navy seals)
  • SPY= 8

most show considerable wear; best ones will top $2,500

B
Autavia Automatic -- White or Silver Dial (Ref 11630)
  • light dial with bright orange hands
  • SPY= 6

the "Poor Man's" Siffert, with orange trim rather than the blue of the Siffert

B
Master Time
Dashboard Clock
  • three versions, powered by two movements
  • SPY=25

a simple time-of-day clock, that has become one of Heuer's rally / racing legends

this is your best chance to get lucky in the flea market or garage sale

B
Carrera 45
(two register)
  • premium for contrasting dial / registers
  • SPY=12

any good manual-wind Carrera makes at least the B List

B
Carrera Automatic -- Black PVD
(Ref. 510.511)
  • Black PVD, with Lemania 5100 movement
  • SPY=8

available in black PVD and stainless; only the PVD makes the B List

I'm not sure the 510.523 doesn't nudge into the B class these days. When was the last one we saw listed?

B
Montreal
(Cal 12. Mvmnt)
  • White dial or Black dial in Black PVD case
  • SPY=

the Blue Montreals are more common, and don't quite make the B List

B
Camaro 12 (Three Registers)
  • White dial or Black dial
  • SPY=30

sleepers for a long time, they have been discovered and are fetching $2,000 [Contrasting sub-dial models, in particular black subs on white, fetch a premium which ight bump into the bottom of the BB range]

B
Pocket Chrono
Ref. 11204
  • SPY=12

split-second pocket chrono in the red or black leather case

rally timers of the 1960's; now they adorn trophy cases